River Island
Re-postioning the brand as ‘The Lover’ to differentiate in a saturated sector; Brand Identity, Art Direction, Motion.
Rebranding a multi-million
global brand
Considering the vast global scale of River Island this was a subtle rebranding and re-positioning; Create a strategic art direction for River Island to deploy, set new colour palettes for social media & reboot the River Island brand identity across the whole visual identity.
![](https://freight.cargo.site/t/original/i/08b8632ea2e0c94fd19071d57a652058f47f55698e36704e221d23456ac81c1e/river-island-featured-1589x1067.jpeg)
![](https://freight.cargo.site/t/original/i/26942d51c00241d3a15ef4b0206faf15087db6bbf4db399931fdea19d8179476/Ruby-Rossini_River-Island-2.jpg)
![](https://freight.cargo.site/t/original/i/c49f7f2c7118ca7c4a9205c1c8cc7babc07677d5470fb79a90e8947b773278a8/Ruby-Rossini_River-Island.png)
Creative Direction — Jim Kelly