River Island

Re-postioning the brand as ‘The Lover’ to differentiate in a saturated sector; Brand Identity, Art Direction, Motion.

Rebranding a multi-million
global brand

Considering the vast global scale of River Island this was a subtle rebranding and re-positioning; Create a strategic art direction for River Island to deploy, set new colour palettes for social media & reboot the River Island brand identity across the whole visual identity. 

Creative Direction — Jim Kelly 
Tuesday Oct 5 2021