Rio
Create a brand for tech app startup Rio — the first ever authentic sustainable rating system for consumers.
Brand a Tech Startup
Carry out interviews & brand strategy workshops with key stakeholders; prototyping, naming, positioning, devising brand values, tone of voice, mission statement, purpose, and vision for the brand. Create a brand identity aligned with the brand strategy — contemporary, approachable, and friendly yet to the point.
![](https://freight.cargo.site/t/original/i/04ff5052f6c9fd28172991fbea2f6c34dd72d98c8afbc1cfa734e18b096789eb/Ruby-Rossini---Rio.jpg)
![](https://freight.cargo.site/t/original/i/6089ed8406c5e7be40a99a62aee5d7f25ed0bfde9d7e8144c8e375f2e69f86bd/Ruby-Rossini---Rio2.jpg)
![](https://freight.cargo.site/t/original/i/e16118cd15cf688dcb1f4817b871c89be055ade3fda7f38be1a4bb934925cd2f/Ruby-Rossini---Rio3.jpg)