Rebranding Mallorcan Heritage
Considering the vast global scale of River Island this was a subtle rebranding and re-positioning. I was the lead designer & art director on the project. I created a strategic art direction for River Island to deploy, set new colour palettes for social media, rebooted the River Island brand tools across the whole visual identity.
![](https://freight.cargo.site/t/original/i/b484c627d6fcd184d02d119b5885f13e28e602b428ec3246fec098f1c7c0bea5/Screenshot-2022-11-24-at-2.36.03-pm.png)
![](https://freight.cargo.site/t/original/i/6c0b1f071e3128dfbe5d17adbaa824f21c08e02244fb0315c646c30c103b77da/Screenshot-2022-11-24-at-2.35.59-pm.png)
![](https://freight.cargo.site/t/original/i/53758454d59bcef34e22230f0bfa84be3b0ac5ac97b7302afa61c7262927eff2/Screenshot-2022-11-24-at-2.35.43-pm.png)
![](https://freight.cargo.site/t/original/i/c88a68b124f2f8dcdda54e4a083310729272c73c44adc44610e08816f4e9dbaa/Screenshot-2022-11-24-at-2.35.54-pm.png)
![](https://freight.cargo.site/t/original/i/a54b25b95edaa110931bc01658eb38c003f1a42c9316480201c4663f7c54d5f1/Screenshot-2022-11-24-at-2.35.33-pm.png)
![](https://freight.cargo.site/t/original/i/42fea120a387b5927b7df7b88114b451191e935a50ff9b23929a20a374397c57/Screenshot-2022-11-24-at-2.36.11-pm.png)