Impact District
Create a brand from the ground up for the first virtual district in the metaverse.
Design a Web3.0 virtual
district
Carry out demographic research on the target audience, explore visual territories for the brand articulation, develop brand identity & logo articulation with a Gen Z audience at the heart. Design Direction by Paul Mcdermid.
![](https://freight.cargo.site/t/original/i/6be8beb48f851e0954fc260abf10ab08b9312ec83f182939332d648a3f1a203a/Ruby-Rossini_Impact-District-02.png)
![](https://freight.cargo.site/t/original/i/cdeb6557ec28f78c0a968de2d814a997febeecfb52d862f92b16333a9e9d9ae9/Ruby-Rossini_Impact-District-01.png)
![](https://freight.cargo.site/t/original/i/15a6fdeb917b1970fc6a68fbcc037d6e6254019b524b57157c2ce99e69134d41/Ruby-Rossini_Impact-District-03.png)
![](https://freight.cargo.site/t/original/i/461760695a3371dec356d85423d8c4defeb3a337c2aefd838162ce5743558032/Ruby-Rossini_Impact-District-04.png)