Arcade
Modernise the current brand into a contemporary lifestyle & outdoor adventure brand ; Brand Identity, Typography, Colour Palette & Art Direction.
Craft Aspirational Lifestyle
Craft a highly art-directional and expressive identity that feels inspirational and acts as a catalyst for adventure and action.
![](https://freight.cargo.site/t/original/i/11d4c078a7bba8a5f5ab35404099d08f4816e4a9d8bd0c1842849a257c2ca811/Ruby-Rossini_Arcade_GIF.gif)
![](https://freight.cargo.site/t/original/i/545bf27c69c84be74c49fe5c5f19eb2028c0ad18c51dac3c925a05c90611f671/Ruby-Rossini_Arcade_Brand-Identity1.png)
![](https://freight.cargo.site/t/original/i/1171e5f4b9ac825994dd58203e5886ce3ff6ba0914ea8b7d84a6d8c7e5b94ee9/Ruby-Rossini_Arcade_Brand-Identity2.jpg)
![](https://freight.cargo.site/t/original/i/c4fbdd9b6fe9e5af32ad35577490434c78b3a376fd17cd494439cd66ed3c9623/Ruby-Rossini_Arcade_Brand-Identity3.png)
![](https://freight.cargo.site/t/original/i/01e399b23d7f465507a7538e87a026c62b7df40971e01ae31efc0625e9568e65/Ruby-Rossini_Arcade_Brand-Identity4.png)
![](https://freight.cargo.site/t/original/i/84412b5fa36c04c5aae9ddf4d70c3041f024a6326c5c39817b2128857e8772a1/Ruby-Rossini_Arcade_Brand-Identity5.png)